9 Most Common Schema Markup Types
9 Most Common Schema Markup Types1.Organization Schema Markup<script type=”application/ld+json”>{“@context”
: “http://schema.org”,“@type”
: “Organization”,“name”
: “Oracle Corporation”,“url”
: “https://www.oracle.com/index.html”,“logo”:
“https://www.oracle.com/webfolder/s/brand/assets/i/specimens/identity/logo/primary-badge.gif”,“sameAs”:[“https://www.facebook.com/Oracle”,”https://www.twitter.com/Oracle”,”https://plus.google.com/+Oracle”,”https://www.linkedin.com/company/oracle”,”https://www.instagram.com/oracle/”,”https://www.youtube.com/user/Oracle”],“contactPoint”
: [{
“@type” : “ContactPoint”,“telephone”
: “+1-800-392-2999”,“contactType”
: “customer service”,“contactOption”
: “TollFree”,“areaServed”
: “US”} ,{“@type”
: “ContactPoint”,“telephone”
: “+1-800-223-1711”,“contactType”
: “technical support”,“contactOption”
: “TollFree” ,“areaServed”
: “US”} ,{“@type”
: “ContactPoint”,“telephone”
: “+1-800-633-0738”,“contactType”
: “sales”,“contactOption”
: “TollFree” ,“areaServed”
: “US”} ]}</script> 2. Schema Person
MarkupExample: (search: Mark Zuckbery; organization: Facebook; using:
JSON-LD) <script
type=”application/ld+json”>{“\u0040context”:”http:\/\/schema.org”,”\u0040type”:”Person”,“name”:”Mark Zuckerberg”,“jobTitle”:”Founder and CEO”,“address”:{“\u0040type”:”PostalAddress”,“addressLocality”:”Palo Alto,
California”},“affiliation”:[{“\u0040type”:”Organization”,“name”:”Chan Zuckerberg
Initiative”},{“\u0040type”:”Organization”,“name”:”Facebook”}]}</script> 3. Schema Local Business Markup <div class=”center-address” itemprop=”address” itemscope
itemtype=”http://schema.org/PostalAddress”><div
itemprop=”streetAddress”><p>1285
Beacon St </p><p>Brookline,
MA 02446</p><span
itemprop=”addressLocality” style=”display: none;”>Boston, MA</span></div></div> 4. Schema Product & Offer Markup <div class=”section product_section clearfix
thumbnail_position–bottom-thumbnails product_slideshow_animation–none”data-thumbnail=”bottom-thumbnails”data-slideshow-animation=”none”data-slideshow-speed=”6″itemscope
itemtype=”http://schema.org/Product”><h1
class=”product_name” itemprop=”name”>Ski Goggles PRO</h1><p
class=”sku”><span
itemprop=”sku”>600164</span></p><div
class=”description” itemprop=”description”><meta
charset=”utf-8″><ul
class=”a-unordered-list a-vertical a-spacing-none”><li><span
class=”a-list-item”>PERFORMANCE SKI GOGGLES WITH FRAMELESS
DESIGN</span></li><li><span
class=”a-list-item”>INTERCHANGEABLE LENS SYSTEM</span></li><li><span
class=”a-list-item”>OTG (OVER-THE-GLASSES) DESIGN</span></li><li>UNIVERSAL
HELMET COMPATIBILITY</li><li><span
class=”a-list-item”>WHAT YOU GET: 1 x OutdoorMaster Goggles PRO, 1 x
Protective Case, 1 x Carrying Pouch</span></li></ul><ul
class=”a-unordered-list a-vertical a-spacing-none”></ul></div><p
class=”modal_price” itemprop=”offers” itemscope
itemtype=”http://schema.org/Offer”><meta
itemprop=”priceCurrency” content=”USD” /><meta
itemprop=”seller” content=”OutdoorMaster.com” /><link
itemprop=”availability” href=”http://schema.org/InStock”><meta
itemprop=”itemCondition” content=”New” /><span
class=”sold_out”></span><span
itemprop=”price” content=”49.99″ class=””><span
class=”current_price “><span
class=”money”><span class=money>$49.99</span></span></span></span><span
class=”was_price”> </span></p></div> 5. Breadcrumbs Markup<script type=”application/ld+json”>{“@context”:”http://schema.org”,“@type”:”BreadcrumbList”,“itemListElement”:[{“@type”:”ListItem”,”position”:1,”item”:{“@id”:”http://time.com/money/section/travel/”,”name”:”Travel”,”image”:null}},{“@type”:”ListItem”,”position”:2,”item”:{“@id”:”http://time.com/money/tag/tourism/”,”name”:”Tourism”,”image”:null}}]}</script> Schema Article MarkupExample:
(search: today’s news; organization: People; using JSON-LD)<script type=”application/ld+json”>{“@context”:”http://schema.org”,“@type”:”NewsArticle”,“headline”:”Hoda
Kotb and Savannah Guthrie Are <em>Today</em>’s New Anchor Team”,“image”:{“@type”:”ImageObject”,”url”:”https://peopledotcom.files.wordpress.com/2018/01/hoda.jpg”,”width”:400,”height”:300},“video”:[{“@type”:”VideoObject”,”name”:”Hoda
Kotb and Savannah Guthrie Are Today’s New Anchor Team”,”description”:”Hoda Kotb
and Savannah Guthrie are Today’s new anchor
team”,”uploadDate”:”2018-01-01T22:06:46.000Z”,”duration”:”PT1M38S”,”thumbnailUrl”:”http://timeInc.brightcove.com.edgesuite.net/rtmp_uds/416418724/201801/2786/416418724_5699834102001_5699817934001-th.jpg?pubId=416418724&videoId=5699817934001″}],“author”:[{“@type”:”Person”,”name”:”Charlotte
Triggs”},{“@type”:”Person”,”name”:”Michele
Corriston”}],“publisher”:{“@type”:”Organization”,”name”:”PEOPLE.com”,”logo”:{“@type”:”ImageObject”,”url”:”http://people.com/img/logo.png”,”width”:114,”height”:60}},“datePublished”:”2018-01-02T12:00:14.000Z”,”dateModified”:”2018-01-02T15:53:22.000Z”,”description”:””,“mainEntityOfPage”:”http://people.com/tv/hoda-kotb-savannah-guthrie-are-todays-new-anchors/”}]</script> 6. Video Schema MarkupExample: (search: handmade Christmas gifts; organization: Darby
Smart; using: microdata) <div
class=”project-video-block flex-col flex-center” itemprop=”video” itemscope=””
itemtype=”http://schema.org/VideoObject” data-reactid=”32″><meta itemprop=”name”
content=”How to Stamp Silver Spoons” data-reactid=”33″/><meta itemprop=”description”
content=”How to Stamp Silver Spoons” data-reactid=”34″/><meta itemprop=”contentUrl”
content=”https://videos.darbysmart.com/videos-extended/mp4/149ff088-1bb2-441a-ac7a-8d2d90bfa94c/v4_dl.mp4?1482387640.32224″
data-reactid=”35″/><meta
itemprop=”thumbnailURL” content=”https://assets1.darbysmart.com/project_photos/photos/000/000/867/large/Stamped-Silver-Spoons-Lifestyle-2.jpg?1425429629″
data-reactid=”36″/><meta itemprop=”duration”
content=”T30S” data-reactid=”37″/><meta itemprop=”uploadDate”
content=”2016-06-13T23:51:14.404983″ data-reactid=”38″/></div> 7. Event Schema Markup
8. Recipe Schema MarkupExample: (search: steak recipe; organization: Myrecipes; using:
JSON-LD) <script
type=”application/ld+json”>{“@context”:”http://schema.org”,“@type”:”Recipe”,“name”:”Pan-Seared Strip
Steak”,“image”:{“@type”:”ImageObject”,”url”:”http://cdnimage.myrecipes.com/sites/default/files/styles/4_3_horizontal__1200x900/public/image/recipes/ck/1/04/seared-strip-steak-ckx.jpg?itok=2ukHtBa3″,”width”:420,”height”:315},“datePublished”:”2011-03-10T19:56:59.000Z”,prepTime”:null,“totalTime”:”PT51M”,“recipeYield”:”6 servings
(serving size: 3 ounces beef and 3/4 teaspoon buttermixture)”,“recipeIngredient”:[“2
(12-ounce) lean, grass-fed New York strip steaks”,”1 teaspoon kosher salt”,”3/4
teaspoon black pepper”,”1 tablespoon olive oil”,”2 tablespoons butter”,”2
thyme sprigs”,”2 garlic cloves, crushed”],“recipeInstructions”:”
Let steaks stand 30 minutes at room temperature. Sprinkle salt and
pepper evenly over steaks. Heat a large cast-iron skillet over high heat. Add
oil to pan; swirl to coat. Add steaks to pan; cook 3 minutes on each side or
until browned. Reduce heat to medium-low; add butter, thyme, and garlic to pan.
Carefully grasp pan handle using an oven mitt or folded dish towel. Tilt pan
toward you so butter pools; cook 1 1/2 minutes, basting steaks with butter
constantly. Remove steaks from pan; cover loosely with foil. Let stand 10
minutes. Reserve butter mixture. Cut steak diagonally across grain
into thin slices. Discard thyme and garlic; spoon reserved butter mixture over
steak.”,“author”:[{“@type”:”Person”,”name”:”Robin
Bashinsky”}],“aggregateRating”:{“@type”:”AggregateRating”,”ratingValue”:”5″,”reviewCount”:”26″,”itemReviewed”:”Pan-Seared
Strip Steak”,”bestRating”:”5″,”worstRating”:”1″},“nutrition”:{“@type”:”NutritionInformation”,”calories”:”197″,”carbohydrateContent”:”0.3
g”,”cholesterolContent”:”73 mg”,”fatContent”:”10.2 g”,”fiberContent”:”0.0
g”,”proteinContent”:”26.3 g”,”saturatedFatContent”:”4.4
g”,”servingSize”:null,”sodiumContent”:”410
mg”,”sugarContent”:null,”transFatContent”:null,”unsaturatedFatContent”:null}</script> x
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